But in the majority of cases knowledge of the public mind and of the ways in which it will react to an appeal, is a specialized function which must be undertaken by the professional expert.
These examples are not given to create the impression that there is anything sinister about propaganda. An Irene Castle can establish the fashion of short hair which dominates nine-tenths of the women who make any pretense to being fashionable.
But instead of a mind, universal literacy has given [the common man] a rubber stamp, a rubber stamp inked with advertising slogans, with editorials, with published scientific data, with the trivialities of tabloids and the profundities of history, but quite innocent of original thought.
It has a responsibility toward the dealer which it may express by inviting him, at its expense, to visit the home factory. They were obliged to convince the public that they were conforming to its demands as to honesty and fairness. The Invention of Public Relations.
Such a list would comprise several thousand persons. One has to remember that, before WWII, propaganda was less a dirty word and more a book released to the public that described clearly the technologies of social influence.
Hence the public relations campaign was directed not to the public, who were the ultimate consumers, but to these other elements. Goebbels had shown Weigand his propaganda library, the best Weigand had ever seen.
Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. It may be very important to what charities he contributes, in what civic societies he holds office.
It backs great trusts and mergers which it excoriated a decade ago. Only by understanding them can the propagandist control that vast, loose-jointed mechanism which is modern society. With this in mind.
Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. Many a congressman, in framing his platform, follows the suggestions of a district boss whom few persons outside the political machine have ever heard of.
The mail followed the cables. In either case, business is seeking to inject itself into the lives and customs of millions of persons. The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits.
Another interesting case of focusing public attention on the virtues of a product was shown in the case of gelatine. In public opinion, the public relations counsel is judge and jury, because through his pleading of a case the public may accede to his opinion and judgment.
Even if this be unduly pessimistic—and that remains to be proved—the opinion reflects a tendency that is undoubtedly real. Often referred to as “the father of public relations,” Bernays in published his seminal work, Propaganda, in which he argued that public relations is not a gimmick but a necessity.
Edward L. Bernays, who was when he died in Marchwas still in demand as a $1,per-hour public relations counselor and reportedly met with his last client just two days before he passed away.
Edward Bernays: Edward Bernays, pioneer American publicist who is generally considered to have been the first to develop the idea of the professional public relations counselor—i.e., one who draws on the social sciences in order to motivate and shape the response of a.
–Edward L. Bernays, Sigmund Freud’s nephew, from his seminal book Propaganda(). Bernays was the founder of the public relations industry in the US Bernays was the founder of the public relations industry in the US.
Mar 10, · Edward L.
Bernays, an early leader in the public relations field who devised or developed many techniques for influencing public opinion, died yesterday at his. Often referred to as “the father of public relations,” Bernays in published his seminal work, Propaganda, in which he argued that public relations is not a gimmick but a necessity.Edward bernays the father of public